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June 30, 2020, 04:00 PM

The 5 Principles of Creating Clear, Reader-Focused Content

A talk by Hayley Milliman
Author and Content Lead, ProWritingAid

Speaker expertise

Hayley is thrilled to be ProWritingAid's Content Lead, as it gives her an excuse to think deeply about words every single day. Prior to joining ProWritingAid, Hayley spent a number of years as an elementary school teacher, which was a crash course in learning how to entertain an indifferent audience.


A conversation on the fundamentals of clarity, why clarity matters, and why it means so much for our readers.

All writers believe in the value of clarity, and as readers we can confidently describe a sentence or paragraph as clear or unclear.

But most of us don’t really know the specifics of how clarity is produced.

In this session, we talk about how to craft sentences that produce clarity for readers, how to effectively organize information for readers, and how we can create writing that provides a fluid and low-effort reading experience for our audience.


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Turn Yourself into a Prosperous Copywriter

The copywriting industry is exploding. Learn how to develop your skills, create content that resonates, and establish yourself as a prosperous copywriter.

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