If your brand is not present in search, or you’re currently creating content unaware of how to optimize for Google search, you're missing out — in a big way. When coronavirus hit the globe in 2020, the amount of Google searches went from 3.6 billion per day to over 6 billion per day in a matter of mere weeks. This number hasn’t changed! There's no time like the present to start creating content to grow and build your traffic and online presence. Author and entrepreneur Julia McCoy has built five brands completely through content. In this session, she's bringing her best pandemic-proof, evergreen, brand-building SEO content advice; including the basics and fundamentals of making sure you have a site ready to rank, and the how of long-form SEO content writing and creation.