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July 03, 2020, 05:30 PM

Harnessing the Power of Email Marketing to Build a Loyal List of Kindreds

A talk by Andrea Hubbert
Co-founder, The Solopreneur Society

Speaker expertise

For more than 20 years my passion has been to help clients design communication strategies to launch their products and services, nurture their target audiences and grow their businesses.


Have you ever been so excited about an email from a go-to expert in your industry that you couldn’t wait for it to hit your inbox? I mean so excited you end up checking your email every 15 minutes to make sure you didn’t miss it.

Want to know their secret? It comes down to three things: segmenting their audience, being clear on what each segment wants to hear exclusively from them, and understanding how to deliver it in a way that will keep them looking forward to reading what they write (and buying what they sell).

That’s a tall order!

During this session, I’ll share strategies to help you do the same. You'll learn how to: 1) Determine which part of the lead generation funnel you should be focusing on right now, and how to move your audience through it with personality, panache and permission; 2) Create an email marketing strategy that is attention-getting, creates interest, builds desire with the right peeps, and then calls them to action; 3) Take advantage of a framework for making sure that you always send emails that tickle the toenails of your kindreds... regardless of what's happening at the time.

I can’t wait to help you harness the power of email marketing to build a crave-worthy relationship with your audience too!


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Categories covered

Email Scripts and Headline Swipes to Sizzle, Strengthen and Sell

Use these email scripts and subject line swipes as a starting place. They need your unique voice, beliefs, vibe, and personality to truly connect with your readers so don’t be stingy! I'm giving you full license to let your weirdo flag fly high each time you: run a giveaway, confirm an opt-in, announce a webinar, welcome someone to your membership, offer a consult or ask for a referral.

Please note, you need to register as an attendee before you can access this freebie.

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