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Have you ever been so excited about an email from a go-to expert in your industry that you couldn’t wait for it to hit your inbox? I mean so excited you end up checking your email every 15 minutes to make sure you didn’t miss it.

Want to know their secret? It comes down to three things: segmenting their audience, being clear on what each segment wants to hear exclusively from them, and understanding how to deliver it in a way that will keep them looking forward to reading what they write (and buying what they sell).

That’s a tall order!

During this session, I’ll share strategies to help you do the same. You'll learn how to: 1) Determine which part of the lead generation funnel you should be focusing on right now, and how to move your audience through it with personality, panache and permission; 2) Create an email marketing strategy that is attention-getting, creates interest, builds desire with the right peeps, and then calls them to action; 3) Take advantage of a framework for making sure that you always send emails that tickle the toenails of your kindreds... regardless of what's happening at the time.

I can’t wait to help you harness the power of email marketing to build a crave-worthy relationship with your audience too!

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