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July 02, 2020, 01:00 AM

Finding and Owning Your Niche

A talk by Rebecca Haddad
Content Specialist, Rebecca Haddad Content

Speaker expertise

Rebecca is a freelance content specialist, wannabe photographer and self-certified Nutella connoisseur with more than 14 years experience in print and digital marketing. A journalist by trade, Rebecca began her career in magazines, eventually swapping the sun in Sydney for the sand in Dubai to be a luxury travel writer (a lifelong dream). Several thousand frequent flyer miles later, Rebecca is back in Sydney working as a travel, wellbeing, and business content specialist by day, and studies psychology at night. Rebecca has worked with some major Australian and international clients including Dubai Tourism, Virgin Australia, Macquarie University, The Student Hotel, MasterCard and Lonely Planet. She's still waiting on that call from Nutella's marketing department though...

While it seems tempting to be a Jack/Jill-of-all-trades as a freelancer, defining a niche actually gives you a competitive edge. This session will take you through how to identify your niche and set you up with clearer goals to market yourself as a winning business.

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Categories covered

Self-discovery questionnaire

This template will help you kick-start your business plan, identifying key interests and skills and, from that, target audiences and marketing direction.

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