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June 30, 2020, 07:00 PM

Elevating Your Authority Through Content

A talk by Ruthie Bowles
Content Strategist, Defy The Status Quo

Speaker expertise

Ruthie is a US Army Vet, mom to four, soon-to-be author, podcaster, and small business owner. Defy That Status Quo provides content marketing creation and strategy for consulting firms and service companies.

This session will cover how to plan out your authority marketing content strategy to generate higher quality leads by positioning your own content advantageously to gain prospect trust. My authority marketing method includes blogging, but also other types of content like social media, podcasts, and video as well as guesting in these mediums.

When you place yourself in a position of authority, you discover that you have less and less competition because you focus on what makes you unique and so do your prospects.

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